Smarter Ad Spend. Bigger Results.
At IGC Consulting, we don’t just run ads—we build and manage data-driven Amazon advertising strategies that maximize your visibility, profitability, and long-term growth.
Whether you’re launching a product, scaling an existing brand, or trying to reduce wasted ad spend, our full-funnel PPC management services are built to deliver ROI at every stage.
What’s Included in Our Amazon PPC Services?
We handle every aspect of your Amazon advertising, from campaign strategy and execution to ongoing optimization and growth analysis.
📊 Campaign Strategy & Setup
- In-depth keyword and competitor research
- Strategic campaign structure (SP, SB, SD, Sponsored TV if applicable)
- Manual and automatic targeting setup
- Product targeting and category targeting strategies
- Portfolio and budget organization by goals and product lines
⚙️ Ongoing Campaign Management
- Daily and weekly bid adjustments
- Negative keyword implementation to reduce wasted spend
- Search term pruning and harvesting
- A/B testing of ad creatives (especially for Sponsored Brands & Video)
- Seasonal and promotional campaign planning
💸 Budget & Bid Optimization
- Dynamic bid strategies aligned to ACOS/ROAS targets
- Scalable budget adjustments based on performance and inventory
- Cross-campaign insights to reduce overlap and maximize efficiency
📈 Reporting & Insights
- Weekly and monthly performance reports (ACOS, TACOS, ROAS, CTR, CVR)
- Custom dashboards based on KPIs that matter to you
- Profitability and contribution margin tracking across campaigns
🔍 Advanced Advertising Solutions (Optional)
- DSP (Demand-Side Platform) management
- Sponsored TV and OTT ads
- Brand lift and retargeting campaigns
What Access Is Required?
To effectively manage your Amazon advertising, we’ll need:
🧾 Advertising Console or Seller Central Advertising Permissions
- Granular access to all ad types (SP, SB, SD, etc.)
- We guide you through granting limited, role-based access securely
🧮 Access to Business Reports or Brand Analytics (optional but recommended)
- Helps refine keyword targeting, product segmentation, and audience strategies
💬 Regular Syncs or Communication Channel
- To align on promotions, inventory status, seasonality, and product launches
We ensure all access is granted securely through Amazon’s system. You retain full control and visibility—while we do the heavy lifting.
Why It Matters
Poorly managed Amazon PPC can drain your budget and stall growth. But when managed strategically, it becomes one of the most powerful levers in your business.
At IGC Consulting, we treat your ad budget like it’s our own—with a relentless focus on efficiency, performance, and profitable growth.
Let’s Take Your Amazon Ads to the Next Level
Whether you’re spending $1K/month or $100K+, we tailor your PPC strategy to your goals, products, and margins.
👉 Talk to a PPC Expert or Request a Free Audit
IGC Ecommerce Consultants 